Target Your Ideal Client
It’s important to be strategic when you decide what type of clients you pursue. Instead of saying yes to every client and opportunity, your clients and you will be better served if you tailor your search to a demographic that fits best with whatever specialized set of skills you possess. It isn’t always about finding clients with a high net worth. Rather, it’s about developing an expertise in one specific area and becoming a leader in your field who is sought out for his or her advice. That could mean zeroing in on Millennials who have high student loan debts or military families.
Invest in Yourself
Setting aside time and money to invest in yourself is crucial to the success of your business. If you don’t take the time to take care of yourself by getting regular exercise, eating healthily, and studying up to learn new designations and credentials, you are doing your career a disservice. When you are well-rested and fit, your overall countenance improves—you’re happier—and clients will be more likely to refer you.
Keeping up on the latest training is also essential to keep you in touch with others in your field